The following represents my notes taken during Tom Jackson’s Presentation at The Artist Empowerment Firm Create your own Industry Summit Hosted by Jo-Na Williams in Nov. 2013
Create Memorable Moments on Stage
- Rearrange radio songs for the stage
- Have engaging song intros
Key requirements for “Stardom”
- Be teachable
- Enact your natural presence not a persona
- Be comfortable in your own body
- Know is you are dating or married to your audience
o If dating – newer fan base mans need to connect quickly
o Married – fan base has followed for long time & is loyal
o How you perform for each crowd will be different
BIG Mistakes Artists Make at Live Shows
- Just because the Artists feels it they think the audience felt it too
- Failing to actually gauge audience involvement
- Failing to put things into your show allow you to connect with and listen to your audience (Ask them question. Talk to them. Throw out hooks.)
- People think spontaneity is making it up as you go. It is developed. It is NOT winging it.
o When something works, keep it. When it doesn’t work, revamp it
o You need a plan: Where will the audience cry, laugh, sing along?
o Create those moments in rehearsal
o Have a plot, take the audience on a journey.
Practice ≠ Rehearsal
Practice = Fine tuning your skills.
Rehearsal = putting songs, performance, stage presence/banter into meaningful form
Not Being Aware of Non-Verbal Signals on Stage
o Be intentional about body and face gestures. Point out your own shortfall
o You need to overcome stage fright
o Be confident. The more prepared (practiced + rehearsed) you are the more confident you will be
o Have authority
- This comes from the inside out.
- Is this your calling? Then own the gig. You are the reason people are there!
o Take risks (on and off stage)
o Arrange songs in manner that allows your charisma to reveal itself.
o Remember, people are there for a show! Otherwise they would be home listening to a CD.
Not differentiating between songs
o If not all your songs sound the same, why do they look the same?
o Use the stage
o Move around
o Understand the angles
o If a song is loud and rockin – you move that way
o If it is slow and soft, keep it in the pocket e.g. sit on barstool)
Your audience is not full of musicians
- Most audience members may not be impressed by a complex guitar riff.
- Make sure you are creating a show for non musicians
- Don’t just play a song the way it is recorded. Change it to suit the venue/crowd.
o The song is recorded in a way that suits the radio. Not a live performance. On stage you don’t have to limit yourself to 2.45 minutes.
LIVE MUSIC METHOD
- People go to shows to create moments (memories) not to hear songs
o People buy a song because they felt something at your show
- Make sure you play the right songs in the right place
o Don’t give dessert before the appetizer.
o Walk out onto stage and own it (authority)
-Lead the audience on a journey
o Know what tools to use
o Look into Tom Jackson’s 4 ways to get places on Stag
o Bring your personality to the show
o Rearrange songs so you are in control of the song, rather than he song controlling you
o If you don’t feel free on stage, the audience will not connect with you
Five Streams of Revenue
- Ticket sales/pay
- Charity – Cross promotion?
- & 5. – guess I will have to buy his book “Live Music Method”
See an interview with Tom here